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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions By Russell Granger
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- Sales Rank: #433253 in Books
- Published on: 2008-01-07
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .95" w x 6.20" l, 1.17 pounds
- Binding: Hardcover
- 240 pages
From the Back Cover
Master the Art--and Science--of Persuasion.
“Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success.”
--Leslie Schweitzer Miller, M.D., New York University School of Medicine, New York University Psychoanalytic Institute
“The seven triggers will help people get things done more quickly, more easily, and with better results.”
--Michael J. Iandolo, President and General Manager, Lucent Technologies Mobility Solutions
“Granger has transformed [brain imaging] research into a readily understandable and workable program….When you need to persuade, The 7 Triggers to Yes shows you how in a new and highly effective way.”
--Robert H. Miller, Former President and CEO, Charles of the Ritz Group. Ltd.
“Bravo! I couldn't put it down….I now see there is a much more efficient way to persuade and influence others.”
--Josiah Stevenson, Former Director of Development, Dartmouth College
“Russ has assembled an impressive army of thought leaders on the subject of persuasion. A great read.”
--Gerhard Gschwandtner, Founder and Publisher, Selling Power
About the Author
Russell H. Granger is the founder of ProEd, a training consultancy specializing in management, sales, service, and personal productivity courses. Since 1981, ProEd has created peak performance programs and multi-media workshops for a variety of organizations. With a degree in psychology, he has spent decades researching and teaching the art and science of persuasion. He speaks frequently to executives, managers, and salespeople throughout the United States, Europe, Australia, New Zealand, Singapore, Hong Kong, and India.
His website is www.seventriggers.com.
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